Writing with Impact: Practical Strategies for Legal Marketers

Thu Feb 26 2026 at 11:45 am to 01:15 pm

Chapman and Cutler LLP | Chicago

Legal & Professional Services Council
Publisher/HostLegal & Professional Services Council
Writing with Impact: Practical Strategies for Legal Marketers
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Join LPSC on Thursday, February 26 for a workshop designed to elevate the writing that drives your firm’s marketing and business development
About this Event

In this session, panelists Risa McMahon of Taft and Lora Wegman of Thompson Coburn will outline practical, repeatable techniques to make your content more strategic, scannable and action-oriented.​

Attendees will gain:

  • A simple framework for planning any marketing or BD-related piece in minutes.​
  • Practical strategies for tightening copy, clarifying value propositions and writing subject lines and headings that get noticed.​
  • Tips for leveraging AI tools to boost efficiency and streamline your writing process.

Whether you work in marketing, business development or communications, you’ll leave with concrete, actionable techniques to make your writing more effective and impactful.

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Event Venue & Nearby Stays

Chapman and Cutler LLP, 320 South Canal Street, Chicago, United States

Tickets

USD 50.00

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