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World Franchise Expo is a business-focused event held at the COEX Convention Center in Seoul, South Korea. It brings together franchise brands, food and beverage businesses, service providers, and organizations connected with entrepreneurship, distribution, and commercial development. The event offers an environment for showcasing franchise concepts, exploring business opportunities, and connecting exhibitors with an audience primarily reached within South Korea.Featured exhibitors include 호영식품, 현풍닭칼국수, 할머니의 부뚜막, 한국공정거래조정원, and 하루엔소쿠. Their participation reflects the expo’s broad range of interests, spanning food products, restaurant and dining concepts, franchise operations, and fair-trade or business-support services. Together, these exhibitors contribute to a varied presentation of brands and resources for visitors interested in the franchise sector.
The event is ranked 19th in the country and 36th in the Business Services category. These rankings position World Franchise Expo as a notable gathering within South Korea’s business-event landscape, particularly for audiences seeking information about franchise models, commercial partnerships, and related professional services.
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Event venue
COEX Convention Center, 513 Yeongdong-daero Samseong 1(il)-dong Gangnam-gu Seoul, Seoul, Korea, South
Tickets