About this Event
You’re probably connected to more potential opportunities than you realize.
Making connections is only the beginning. The real opportunity comes from what you do after the introduction.
In this practical and interactive workshop, Trina Lo of FreshInk Communications will explore how business owners can make better use of the relationships, connections and tools they already have to create new opportunities and grow their business.
We’ll look at strategic networking, LinkedIn, email and the often-overlooked power of follow-up — and how these pieces can work together to turn connections into meaningful business relationships and, ultimately, clients.
The focus isn't on adding more to your marketing to-do list. It's about being more intentional with the relationships and resources already around you.
What You'll Take Away
You’ll explore:
· How to network more strategically
· Ways to make better use of the connections you're already making
· How LinkedIn can help you stay connected beyond the initial conversation
· How to make better use of an existing email list
· Why consistent follow-up matters
· How networking and marketing can work together
· Practical ways to turn connections into opportunities
There will also be an interactive exercise designed to help you identify where you may have the greatest opportunity for improvement and one action you can put into place right away.
Workshop Format
11:30 AM – 12:00 PM: Networking & connections
12:00 – 1:00 PM: Interactive presentation, activity & Q&A
About the Facilitator
Trina Lo with FreshInk Communications helps businesses communicate their message and connect with the people they want to reach.
For this workshop, Trina will share practical strategies that business owners can use to strengthen their networking, follow-up and marketing efforts without requiring a massive marketing budget.
This Is a FREE In-Person Workshop
Registration is required.
Event venue & nearby stays
1212 1st St SE suite 200, 1212 1st Street Southeast, Calgary, Canada
Concerts, fests, parties, meetups — all the happenings, one place.