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THERE'S NOTHING LIKE CHRISTMAS IN BROWN COUNTY!Experience the magic of a small-town Christmas at Winter Festival 2026 in Uptown Mt. Sterling!
Join Action Brown County for a festive weekend filled with holiday traditions, local shopping, family fun, and plenty of Christmas cheer!
🎄 CHRISTMAS LIGHT PARADE @ 5:30 PM
Watch Uptown come alive with twinkling lights, festive floats, and holiday spirit!
🎅 VISITS WITH SANTA
Santa Claus is coming to town! Bring the kids to share their Christmas wishes.
🛍️ WINTER VENDOR MARKET
Find unique gifts, handmade treasures, and holiday favorites while supporting small businesses and local makers!
📍 104 East Main Street (former Crossing Thrift Store)
📅 Friday, December 4 | 4:00–9:00 PM
📅 Saturday, December 5 | 9:00 AM–2:00 PM
⛸️ ICE SKATING AT THE RINK
Lace up your skates and enjoy one of Brown County's favorite winter traditions!
🐴 CARRIAGE RIDES
Take in the sights and sounds of the season with a festive carriage ride through Uptown.
🎁 HOLIDAY SHOPPING & EXPERIENCES
Explore our local shops, enjoy beautifully decorated storefronts, and discover special holiday activities and experiences throughout the community!
✨ STOREFRONT DECORATING CONTEST
See how our local businesses transform their storefronts into festive holiday displays and help make Brown County merry and bright!
❤️ MAKE MEMORIES. SHOP LOCAL. CELEBRATE TOGETHER.
Winter Festival is more than just an event — it's a celebration of the businesses, traditions, and people that make Brown County such a special place to call home.
Bring your family, invite your friends, and make a weekend of it!
🎄 Click "Going" or "Interested," invite your favorite people, and join us for a little hometown Christmas magic!
Stay tuned to this event page for the full schedule, activity details, and announcements as Winter Festival gets closer!
Learn more at browncountyil.org/winter-festival
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Event venue
Uptown Mt. Sterling, 901 N Upton St, Sterling, VA 20164-3738, United States
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Concerts, fests, parties, meetups — all the happenings, one place.
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