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The White Rock Business Alliance is a community-focused networking and professional development group based in the East Dallas and White Rock Lake area of Dallas, Texas.Founded and organized by Dallas-based marketing consultant and Greater East Dallas Chamber of Commerce ambassador Jon Roussel, the alliance aims to strengthen the local economic fabric by fostering meaningful, referral-based relationships among small business owners, entrepreneurs, and independent professionals.
Core Focus & Mission
Motto & Objective: "Strengthening the economic fabric of East Dallas through meaningful relationships."
Local Commerce: Providing East Dallas and White Rock neighborhood businesses with a supportive platform to exchange qualified referrals, cross-promote, and collaborate.
Chamber & Civic Alignment: Bridging grassroots networking with broader East Dallas civic initiatives and events through Roussel’s ties to the Greater East Dallas Chamber of Commerce.
Meeting Format & Activities
The alliance regularly hosts structured morning networking sessions—often held at local community staples such as Well Grounded Coffee Community in the Casa Linda/White Rock area:
Open Networking: Informal arrival and connection time before structured proceedings.
30-Second Elevator Pitches: A round-table format where each attendee introduces their business, value proposition, and specific networking ask or ideal referral for the month.
Member Spotlights & Education: Featured presentations, marketing insights, and practical business strategy sessions designed to help members scale their operations.
Community Updates: Brief announcements covering local East Dallas business events, expos, and community initiatives.
When and Where We Meet
We meet the first Wednesday of each month from 8:00 AM to 9:30 AM at Well Grounded coffee Community 9219 Garland Rd #2109, Dallas, TX 75218.
Who It’s For
The group welcomes local business owners, real estate professionals, consultants, health and wellness practitioners, and service providers looking to build long-term professional connections within the White Rock Lake and East Dallas corridor.
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Event venue
Well Grounded Coffee Co, 9219 Garland Rd. Ste 2109,Dallas,TX,United States
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