What Is Your Business Really Worth?

You’ve put years of time, money, and energy into building your business.

But are you building yourself a job...or an asset?

A profitable, growing business isn’t automatically a valuable one. Two businesses with similar earnings can be worth dramatically different amounts—and the difference often has very little to do with revenue.

If your business represents one of the biggest investments of your life, you should know what that investment is actually worth.

And you don’t have to be thinking about selling to want to know.

This isn’t a presentation about valuation theory or another webinar that leaves you with interesting information but no idea what it means for you.

You’ll work through your own business during the masterclass—using guided exercises, worksheets, and real-world examples to understand what you’ve built, what’s affecting its value, and where your greatest opportunities may be.

You’ll leave with real numbers for your business and actionable next steps tied to your goals.

1. A Realistic Picture of What Your Business Is Worth
   Go beyond what the business earns today and put a number on the value of the asset you’ve built.
2. A Clearer Understanding of What Makes It Worth More
   See why similar earnings can produce very different values, what drives those differences, and what may be increasing—or limiting—the value of yours.
3. A Better Way to Decide Where Your Resources Should Go
   Not every improvement creates the same return. Identify where your time, money, and resources have the greatest opportunity to increase the value of the asset you own.
4. Understand the Return You Could Ultimately Get From It
   See how business value translates into a potential sale—what the business needs to be worth, what you could realistically walk away with, and how to avoid leaving money on the table.

You don’t need to know when—or even if—you’ll sell.

But, you’ve already made the investment. You should know what it’s building for you.

Your business should do more than generate income today. It should be building value you can benefit from tomorrow.

Kaitlyn Shenouda is a business growth strategist and Certified Exit Planner with more than 20 years of experience building businesses and helping other owners grow theirs. She has owned four businesses herself and trained more than 1,500 entrepreneurs, giving her firsthand experience with a distinction many owners don’t recognize until much later: building a business that makes money is not the same as building one that has value.

Her background spans marketing, sales, business development and business ownership, but her work today focuses on helping owners understand the asset behind the income—what their business is actually worth, what is affecting that value, and how the decisions they make now can change what the business ultimately gives them.

Kaitlyn’s work is built around a simple belief: if you’re going to spend years of your life building a business, you should be building an asset—not just creating another job for yourself.

Event venue & nearby stays

Transworld Business Advisors of Colorado, 5261 South Quebec Street, Greenwood Village, United States

Concerts, fests, parties, meetups — all the happenings, one place.

Get the app →

Discover more events by tag