About this Event
WCA Direct to Consumer Wine Summit
26 November 2026 - Sydney
Building strong and AI enabled DTC wine businesses
The DTC wine space is moving fast, and the brands keeping pace are the ones building real, direct relationships with their customers. This summit is for people working in wine businesses who are serious about building sustainable and strong revenue streams through direct-to-consumer, and want to understand where AI fits into that picture.
This is a full-day event focused on practical DTC strategy: what's actually working in the Australian and international wine businesses right now. Sessions will cover how to grow your DTC sales, sharpen your customer targeting, and use AI tools in ways that make commercial sense for a wine business.
You won't find a lot of theory here. The speakers and panellists are operators and experts from real wine businesses, including cellar doors, brands of all sizes, and DTC specialists, sharing case studies, honest reflections, and where they see things heading.
We will also include speaking sessions where we will hear from people who work outside of the wine industry. They will deliver a unique and different perspective that we can take back to our DTC wine businesses.
Who should come
Wine business owners, senior leaders, cellar door managers, and brand and marketing managers who want to grow their DTC channel and get a clearer picture of how AI can support that.
This Summit is a platform for operators, senior leaders, owners, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.
What you'll take away
- DTC strategies that are working right now, across online sales, cellar door, phone and email
- A grounded understanding of how AI is being used to improve targeting, customer experience, and campaign results
- Insights into what Australian wine consumers are actually looking for
- Connections with others building DTC businesses across the industry
The aim of the Summit is to deliver insights and share successful DTC strategies and provide a platform for wine brands to understand where the opportunities are in the market. Attendees will learn about successful DTC strategies in both Australia and globally.
Event Details
Date: 26 Nov 2026
Event Time: 9 AM - 5 PM (registrations 8.30-9am)
Networking Drinks: 5 PM - 7 PM
Venue: Australian National Maritime Museum, 2 Murray St, Pyrmont, NSW
Why Attend
This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct to consumer space. By attending this event you will:
- Gain insights into the latest trends – What do wine consumers want from Australian wine brands in the Australian markets?
- Walk away with key learning you can immediately apply back to your role.
- Attain confidence in your future direct to consumer plans.
- Build your network in the direct to consumer space.
- Be informed about current direct to consumer strategies and techniques that are gaining traction.
- Learn more about diversified direct to consumer strategies that have proven success and future growth potential.
Speakers and Panelists
The speaker and panellist line up for the upcoming DTC Wine Summit includes DTC experts and people working in wine businesses. Speakers will share a series of case studies with attendees focused on successful DTC strategies, sharing what they have learnt and where they see the future of their DTC wine business.
REFUND POLICY
Tickets are non-refundable. This is an industry event that runs on tight budgets. So we are not in a position to refund tickets as we are committed to all the expenses well before the event date.
Event venue & nearby stays
Maritime Museum, 2 Murray Street, Sydney, Australia
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