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Thu Oct 01 2026 at 06:30 pm to 08:30 pm UTC+01:00

Wayfinding as emotional design: how airport signage guides and reassures us

  • Newark Works · Bath
  • From GBP 4.50
Bath Design Society Publisher / Host Bath Design Society
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Wayfinding as emotional design: how airport signage guides and reassures us
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BDS is sitting down with Poppy Thaxter to hear about her upcoming article on airport wayfinding and signage design.
About this Event

Join us for a conversation with Poppy, whose upcoming article "Tell Me Where I Need to Go: The Emotional Infrastructure of Airport Wayfinding" looks at how we design spaces that speak to everyone at once.

Airport signage might be the most-read design work in the world, and also the least noticed. Poppy's article traces how that language developed, from the modernist sign systems of the pre-digital era to today's debates about identity, universality and digital navigation. We'll be digging into the question at the heart of it: how do you design a space that thousands of different people can read almost without thinking?

Expect a relaxed, conversational evening rather than a formal talk.
Poppy Thaxter is a freelance writer based in Bath, specialising in graphic, branding, and type design. She’s contributed to publications such as TYPE01, The Brand Identity, Imperfect Index, It's Nice That, and Frontify.


Event Photos
Agenda

🕑: 06:30 PM
Door open
🕑: 07:00 PM
Event begins
🕑: 08:00 PM
Q&A
🕑: 08:30 PM - 09:00 PM
Mingle and non-alcoholic drinks
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Event venue & nearby stays

Newark Works, 2 Foundry Lane, Bath, United Kingdom

Tickets GBP 4.50
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