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Discover how emotion makes your business more memorable and meaningful, and how to use it to stand apart from the competition.About this Event
Overview
Build a brand that people can fall in love with.
Most brands can tell you what they sell. Far fewer can tell you what they mean to the person buying. In a crowded market, where offers look alike and prices are easy to compare, meaning is what is left to choose on.
In this hands-on workshop, you’ll learn how emotion can make your brand more memorable and meaningful, and how to use it to stand apart from the competition. You’ll use the 23plusone method, which maps 24 human drives behind every choice. Then you’ll apply it to your own brand.
What you’ll do
- Welcome: How do people choose, and why do brands stand for something?
- Discover: Meet the 24 drives, and map your customers and your brand.
- Shape: Draft, share and sharpen your emotive brand story.
What you’ll walk away with
- An emotive brand positioning narrative: a clearer emotional territory, a practical narrative, and a focused next step.
- Lessons from real brand case studies
- Feedback from two experienced facilitators, in a small group.
Who it’s for
- Founders and business owners who want to give their offer a story people care about.
- Brand and marketing leads moving beyond features to a clearer emotional territory.
- Media and platform owners who want to show why audiences should choose, trust and return.
Your facilitators
- Rumaizon Abdul Malik, Founder & CEO, Ideascape Consulting Group.
- Nurhayati Sabandi, Partner, Ideascape Singapore
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Event venue & nearby stays
Lifelong Learning Institute, 11 Eunos Road 8, Paya Lebar, Singapore
Tickets
SGD 88.00
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