Uncorking the niche: Learn from the woman vineyards rely on

How do you take a service-based business, scale it globally, and eventually transform it into a self-serve SaaS platform - all while modernizing an industry as traditional as wine?

Join us for an inspiring evening with , the design-driven, non-technical founder behind .

Starting with the realization that "no one asked for this," Laurie bootstrapped Outshinery into a global creative-tech powerhouse. Today, thousands of beverage brands worldwide rely on her company for photorealistic product imagery. Most recently, she unveiled , a self-serve tool conceived and engineered entirely here in Valencia, proving that you don't need to be in Silicon Valley - or be a software engineer - to build world-class tech.

In a candid fireside chat with Matthias, Laurie will share the reality of outsider thinking, the pivot from agency work to automation, and the art of managing a global team from the sunny coast of Spain.

Come and learn with us:

• From “no one asked for this” to industry standard
  How a design-led, non-technical founder bootstrapped Outshinery into a global creative-tech company — and why outsider thinking sometimes beats engineering-first.
• Remote teams: the good, the painful, and the surprisingly funny
  Building a fast, multicultural remote team by hiring people who are smarter than you at what they do, then giving them the trust and tools to run with it.
• Lessons from marketing to one of the world’s oldest, most change-resistant industries
  Why disrupting wine & spirits imagery taught her how buyers think, what they trust, and how visuals can do the selling long before the copy does.

📍 Vortex Ciencias
📅 December 11th 2025
⏱️ Doors open at 6:30 pm

Pre-sale: 25€
At the door: 30€

*Fees apply

Email: [email protected]
WhatsApp: +34656789091

Get you tickets here

Event venue & nearby stays

Vortex Ciencias | Coworking Valencia, 7T Carrer de Peris Brell, València, Spain

Concerts, fests, parties, meetups — all the happenings, one place.

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