About this Event
Asking for an order or selling your products or services shouldn't have to feel pushy or awkward. This practical, down-to-earth session is built for people who never trained in sales but still need to win and keep customers.
In around 90 minutes, you'll learn how to turn everyday enquiries into paying customers by focusing on one simple idea; helping customers to buy, rather than selling to them.
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You'll come away able to:
- Handle enquiries with confidence: by phone, email or in person
- Ask the right questions to understand what a customer really needs
- Build trust quickly and stand out from your competitors
- Guide a conversation towards a natural "yes", no scripts, no pressure
- Respond calmly to hesitation, price objections and "I'll think about it"
The session is relaxed, interactive and jargon-free, with techniques you can put to use the very next working day, whatever your product, service or sector.
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About the speaker — Ian Baker
Ian Baker is a Board Adviser, NED and consultant who helps businesses and boards to make better commercial decisions. Based on 30+ years of experience in sales, marketing, buying and product development, Ian specialises in teaching non-sales people eg., founders, technical experts and service teams how to sell in a way that feels natural, honest and true to who they are.
Ian has sold products and services on behalf of some of the largest global organisations in multiple sectors as well as starting and exiting his own small businesses. He has delivered sales training across sectors including architecture, medical, manufacturing, logistics and professional services.
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Event venue & nearby stays
Nottingham Central Library, 1 Carrington Street, Nottingham, United Kingdom
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