The Success of Creative Brief Writing

Clearer thinking leads to better creative

What separates a good creative brief from a great one? Clarity.

Join AMA Wichita as Hyperquake's Ryan Bedinghaus (Executive Director of Brand Building) and Megan Krisher (Executive Director of Client Leadership) break down how clearer thinking can lead to stronger strategy and ultimately, better creative.

You’ll learn what makes a successful creative brief, common mistakes to avoid and a proven framework for turning information into insight.

Through real examples, Ryan and Megan will show how to build a strategic, insightful brief that gives creative teams the direction they need to do their best work.

You’ll leave with five simple rules for writing better creative briefs that you can put into practice right away.

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From Cincinnati, Ohio, Hyperquake is a strategy and design agency that helps ambitious brands turn big ideas into meaningful brand experiences. Their work spans strategy, branding, campaigns, and experiences for organizations, including Textron Aviation.

Event venue & nearby stays

Wichita Public Library - Advanced Learning Library, 711 West 2nd Street North, Wichita, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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