About this Event
The Real Reason Your Business Could Fail: You’re Building Something No One Wants
Learn What to Do About It
You might have a great business idea, but how do you know if people will actually pay for it?
One of the most common mistakes entrepreneurs make is investing time, money, and energy into a product or service before confirming there’s a real demand for it.
Join IGNITE Atlantic and Kim Deseveaux from CEED for this Lunch & Learn session on market validation — the process of testing your business idea, understanding your customers, and making sure you’re building something people actually want.
What You’ll Learn
- The basics of market validation: Understand what it is and why it’s essential to building a successful business.
- Know your customer: Learn how to identify your ideal customer and better understand their needs.
- Test your idea: Discover simple, low-cost ways to gauge demand before making a major investment.
- Turn feedback into action: Learn how to gather meaningful customer feedback and use it to make informed business decisions.
- Avoid common mistakes: Recognize the pitfalls entrepreneurs face when launching new products or services and how to avoid them.
Who Should Attend?
Whether you’re just starting out, preparing to launch a new business, or considering introducing a new product or service, this session will provide practical tools to help you test your assumptions, reduce risk, and move forward with confidence.
Bring your ideas, your questions, and your curiosity!
Don’t just assume there’s a market for your idea. Learn how to prove it.
📅 Date: November 10
🎤 Presenter: Kim Deseveaux, CEED
📍 Hosted by: IGNITE Atlantic
Code of Conduct
IGNITE Atlantic is committed to providing a welcoming, inclusive, and respectful environment for all attendees. We ask that participants engage professionally, respect differing perspectives, participate considerately, and allow others the opportunity to contribute. Harassment, discrimination, or disruptive behaviour will not be tolerated. Thank you for helping us create a positive and supportive learning environment for everyone.
Event venue & nearby stays
Cape Breton Business Innovation Centre, 500 George Street, Sydney, Canada
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