The Power of Play: Stories, Play, and Building Experiences with Niky Elison

Join communications & strategy expert Niky Elison for an honest round-table chat on storytelling, play, and the growing games industry with top food & real networking.

📍 Private room at Yalm, Norwich 🕕 26th November, 11:30am–1:30pm

Let’s be honest, we all spend too much time staring at our desks. This is your chance to step away, grab some amazing food, and have real, round-table chats with other business and creative people. There are no stuffy corporate vibes here, just good energy, honest talk, and a proper chance to build connections and swap stories.

Our guest speaker is Niky Elison. As a Communications & Strategy Expert with a massive passion for stories and play, Niky is part of the team at Shuck—a community-led co-development game studio. They work with talent right across East Anglia to produce everything from web, mobile, VR, and AR games to immersive brand-led experiences.

Today, we are chatting about what actually drove Shuck to form and the rapidly growing games industry right here in Norfolk. We will also be diving into gamification for non-gamers: exploring how regular businesses that have absolutely nothing to do with video games can use the concepts of "play" to genuinely connect with their audiences and build unforgettable brand experiences.

Here is how the lunch shapes up:

👉 11:30am – Grab a drink, meet some new people, and settle in.
👉 12:00pm – A 30-minute round-table Q&A with Niky.
👉 12:30pm – Order up some delicious food and drink from Yalm's kitchens and eat together.
👉 1:30pm – Head home feeling full, connected, and fired up for the afternoon.

💬 Got a question for Niky or a story of your own to share? Bring it along.

Event venue & nearby stays

Yalm, 22-24 The Royal Arcade, Norwich, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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