The Power of Persuasion & Deals 1 Day Workshop in Richmond, VA

Strengthen persuasion, negotiation, and deal-making skills for sustainable business success.
About this Event

Duration: 1 Day (10 Executive Education Credits)

Credits Breakdown: 8 – Live | 1 – Pre-Training | 1 – Post-Training

Mode: Virtual / In-Person / Corporate In-House

Language: English

Course Overview

The Power of Persuasion & Deals equips participants with psychological insights and practical tools to influence decisions, build trust, and negotiate effectively. By mastering persuasion strategies, negotiation frameworks, and deal-making techniques, participants will learn to achieve outcomes that balance business success with strong relationships.

This program combines theory with hands-on practice, allowing learners to roleplay real-world negotiation scenarios, experiment with persuasive communication styles, and receive feedback from experts. Participants will also learn how to handle objections gracefully, close deals with clarity, and use influence ethically. Through frameworks, case studies, and a structured action roadmap, learners leave ready to apply persuasion strategies in both professional and personal contexts with confidence and impact.

Why Join This Course?

• Strengthen influence and persuasion capabilities.

• Build trust and rapport quickly in business contexts.

• Master negotiation frameworks for better outcomes.

• Handle objections with confidence and resilience.

• Recognition – Certificate of Completion + 10 Credits.

Learning Objectives

• Understand the psychology of persuasion and influence.

• Apply communication techniques that persuade and inspire.

• Leverage negotiation frameworks to achieve win-win deals.

• Overcome objections and resistance effectively.

• Develop confidence in high-stakes negotiations.

• Build long-term relationships through ethical persuasion.

• Close deals with clarity and trust.

• Create a persuasion toolkit for daily application.

Pre-Course Support (1 Credit)

Includes reflection on past persuasion experiences, a negotiation style self-assessment, and drafting a persuasive pitch to prepare participants for practical application in the workshop.

Training Day Structure – 8 Modules (8 Hours, 8 Credits)

• Psychology of Persuasion & Influence – Understanding human behavior. Explore the science behind decision-making and influence. Learn how biases, emotions, and cognitive shortcuts shape the way people respond to persuasion.

• Building Rapport & Trust Quickly – Foundations of influence. Master techniques for creating immediate rapport in conversations. Understand how empathy, credibility, and authenticity accelerate trust-building.

• Persuasive Communication Techniques – Words, tone, and framing. Practice verbal and

non-verbal communication strategies that inspire action. Learn framing techniques, tone control, and storytelling methods to persuade effectively.

• Negotiation Frameworks & Styles – Distributive vs. integrative approaches. Understand

different negotiation frameworks and when to apply them. Gain hands-on experience with

distributive (win-lose) and integrative (win-win) styles.

• Handling Objections & Resistance – Turning no into yes. Develop skills to anticipate objections and respond constructively. Learn to reframe resistance into opportunities for alignment and collaboration.

• Creating Win-Win Deals – Collaborative negotiation strategies. Explore strategies to achieve mutually beneficial agreements. Learn how to identify shared interests and expand the value of deals for all parties involved.

• Advanced Influence in Business Contexts – Influence without authority. Understand how to influence stakeholders even without formal power. Learn tools for navigating complex organizational dynamics and decision-making hierarchies.

• Toolkit – Persuasion & Deals Playbook for professionals. Consolidate learning into a

ready-to-use playbook with scripts, templates, and daily practices. Walk away with a 30-day action roadmap to apply persuasion strategies consistently.

Post-Course Support (1 Credit)

Includes a Persuasion & Deals Playbook with templates and guides, a 30-Day Persuasion &

Negotiation Challenge, and an Inspiration Deck with case studies, examples, and tips.

Target Audience

• Sales and business development professionals

• Leaders and managers influencing stakeholders

• Entrepreneurs negotiating deals

• Students developing persuasion and negotiation skills

• Anyone looking to strengthen influence and deal-making

Certification & Credits

Participants will receive the Certificate of Completion from Skelora.

Trainer Profile

Delivered by Negotiation & Influence Experts with extensive experience in sales, leadership, and high-stakes business negotiations. Our trainers have guided professionals across industries in building ethical persuasion skills and mastering deal-making frameworks.

Note: Pre- and post-course work each carry 1 Executive Education Credit.