About this Event
Your personal brand and your business brand need to work together. When they're aligned, they reinforce each other. When they're not, you're fighting against yourself, and there's no better place to see that play out than LinkedIn.
Most business owners underestimate how much their personal presence shapes how people perceive their company. On LinkedIn especially, your clients aren't just buying your product or service, they're investing in you. Your reputation, your story, the way you show up. That matters more than any company page ever will.
People connect with people. When you show up online (and in person) as yourself, honest, human, and clear about what you stand for, you build the kind of trust that turns quiet followers into real clients.
In this workshop, we'll explore how to build a personal brand on LinkedIn that actually serves your business. We'll talk about authenticity that translates to trust, and trust that translates to clients, without the cringe, the humble-brags, or pretending to be someone you're not.
What you'll take away
- A clearer picture of who you are in your business, and how to say it out loud on LinkedIn.
- A simple way to make your personal presence directly support what you're building.
- Practical, real-world approaches to showing up consistently as yourself (not a corporate mouthpiece).
- The confidence to post like a human, and the trust that comes with it.
About the Speaker
Anna from Midnight Blue is an expert in branding and business growth. With lots of experience helping business owners align their personal and professional brands, she brings practical insights, real-world examples, and a healthy dose of honesty to every workshop.
Members FREE
Non Members £25+VAT
Event venue & nearby stays
The Harpenden Collective, Red Gables, Harpenden, United Kingdom
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