The Pepsi Challenge returns – and it's coming to the University of Nevada in Reno!

Pepsi is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Reno area will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

• What: University of Nevada – Campus Sampling
• Date: October 13
• Time: 3:00 PM – 8:00 PM PT
• Location: 1664 N Virginia St, Reno, NV 89557
• Tickets Needed: No

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Reno, United States

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