The Pepsi Challenge returns – and it's coming to Arlington for the Dallas Cowboys vs. Buccaneers game on Thursday!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the Dallas/Arlington area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.
Fans who wake up to the great taste of Pepsi and are ready to stock up can use code 20PEPZERO on Amazon for 20% off 12-packs of Pepsi Zero Sugar, Pepsi Zero Sugar Wild Cherry, and Pepsi Zero Sugar Wild Cherry & Cream
Event venue
AT&T Stadium, 1 AT&T Way, Arlington, TX 76011, United States
Concerts, fests, parties, meetups — all the happenings, one place.