The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to the Fort Worth/ Arlington area starting Saturday!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Fort Worth area will have the chance to take the famous challenge.

• What: Cowboys vs. Commanders – Football Game
• Date: September 20
• Time: 11:00 AM – 3:00 PM CT
• Location: 1 AT&T Way, Arlington, TX 76011
• Tickets Needed: Yes

Event venue

AT&T Stadium, 1 AT&T Way, Arlington, TX 76011, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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