The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to the Fort Worth/ Arlington area starting Saturday!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Fort Worth area will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

• What: TCU vs. Arkansas State – Football Game
• Date: September 19
• Time: 4:00 PM – 6:30 PM CT
• Location: 2850 Stadium Drive, Fort Worth, TX 76109
• Tickets Needed: Yes

Event venue

Amon Carter Stadium, 2850 Stadium Drive, Fort Worth, United States

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