The Pepsi Challenge returns – and it's coming to Waco for the Baylor vs. TCU football game!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the Waco area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.
HERE ARE THE DETAILS:
- What: Baylor Football Game
- Date: October 17
- Time: 3:00 PM – 6:00 PM CT
- Location: 1001 S M.L.K. Jr Blvd, Waco, TX 76704
- Ticket Needed: Yes
Event venue
McLane Stadium, 1001 S M.L.K. Jr Blvd, Waco, TX 76704, United States
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