The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to the University of Utah!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the SLC area will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

• What: University of Utah – Campus Bookstore
• Date: September 17
• Time: 11:00 AM – 3:00 PM MT
• Location: Campus Bookstore, 270 S 1550 East, Salt Lake City, UT 82112
• Tickets Needed: No

Event venue

University of Utah Campus Bookstore, Campus Bookstore, 270 S 1550 East, Salt Lake City, United States

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