The Neuroscience of Human Potential: Why belief changes everything

In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do. In this talk he will outline how to replace them with beliefs that unlock your true potential.

Grounded in neuroscience, psychology, and unforgettable case studies, he will introduce the Three Powers of Belief - Attention, Anticipation, and Agency - a simple, proven framework for achieving extraordinary results through evidence, not just wishful thinking. You will learn how belief can influence pain and performance, or our relationships and resilience, and how the beliefs we carry about ourselves affect our everyday lives.

SPEAKER BIO

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

TESTIMONIALS

• ‘Nir Eyal masterfully reveals how our beliefs shape everything - from our health to our success. A brilliant, science-backed guide that will change how you see yourself and what's possible. I wish I read this book 10 years ago.’ Steven Bartlett, Sunday Times bestselling author and host of Diary of A CEO
• ‘A fascinating exploration of the role of beliefs in creating the world we experience, and of our power to influence them. I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and thereby our lives.’ Oliver Burkeman, Sunday Times bestselling author of Four Thousand Weeks and The Antidote
• ‘If you want to think clearer, feel better, and do your best work, read Beyond Belief. Nir Eyal explains how belief shapes every outcome in life and how to reprogram it for success. This book gives you the tools to achieve more with less effort.’ Ali Abdaal, Sunday Times bestselling author and YouTuber

Event Venue & Nearby Stays

Arches London Bridge, 8 Bermondsey Street, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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