About this Event
The Marketing Mixer brings together marketers, creatives and business leaders from across Scotland for an evening of insightful talks, fresh perspectives and meaningful conversations.
Each event features experienced speakers sharing honest lessons, practical ideas and the stories behind their success. It's an opportunity to hear from industry leaders, exchange ideas with peers and build connections across Scotland's marketing community.
Whether you're leading a team, growing your career or simply looking to stay connected with the industry, The Marketing Mixer is a place to learn, share and be part of the conversation.
Complimentary food and drinks are included.
Host;
Susie Fraser
Panel;
Xander Campbell — Managing & Creative Director, Yellow Slate Design
Founder of Yellow Slate Design, a Glasgow-based creative agency specialising in branding, design, digital and marketing.
Jennifer Dalgleish — Head of Marketing, Primal Strength
Heads up marketing at Primal Strength, a leading UK strength and fitness equipment brand working with gyms, athletes and fitness professionals.
Chris Watson — Hospitality Lead, MHouse
Leads hospitality at MHouse, a Scottish retail technology business providing EPOS and digital solutions to convenience retailers across the UK, with previous experience at The Gym Group and Black Rooster.
RUNNING ORDER 🏃♀️
5:45pm – Arrival, drinks & nibbles
6:15pm – Welcome & introduction
6:30pm–7:00pm – Panel discussion: first half
7:00pm–7:15pm – Break
7:15pm–7:45pm – Panel discussion: second half & Q&A
7:45pm–8:30pm – Networking
🔌Powered by Mac Recruit Group
At Mac Recruit Group, we are committed to making our event welcoming and accessible for everyone. If you or any of your guests have any specific accessibility requirements or additional needs, please let us know in advance so we can ensure the necessary arrangements are in place. Simply contact us at [email protected], and we will do our best to accommodate your needs.
Agenda
🕑: 05:45 PM - 08:00 PM
Ecommerce is changing fast — but what actually matters? The Marketing Mixer Sc
Host: Susie Fraser
Info: Host Susie Fraser will question the experts and help them cut through the hype and unpack the trends shaping the next chapter of ecommerce. And as we are staring to plan our marketing budgets for 2027… where should our focus be?
From AI-powered shopping, agentic commerce and conversational search to social commerce, creator-led selling and community, the path from discovery to purchase is becoming increasingly fragmented. It could also be said it is now more interesting path than ever before.
We will tackle some of the big questions: What does profitability over growth really mean? What does the customer journey look like through 2027 and beyond? Does AI can influence every step of my planning? As I start to plan for the new year… what are the top five things I need to keep at the forefront of my strategy?
Expect smart thinking, strong opinions and lots of opportunities to ask qu
Event venue & nearby stays
Quintessential Offices Serviced Offices - St Vincent Street, Glasgow - The Townhouse, 276 Saint Vincent Street, Glasgow, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.