The Listing Presentation

It’s about them, not you.

Most listing presentations are about the agent. The best ones are about the seller. They start with questions that make a seller feel heard before they ever see a comp.

Together we’ll walk through:

• The appointment before the appointment: what to know before you knock
• Discovery questions, plus three follow-ups that work on any answer
• What sets you apart, closed with one simple question
• The power of a team: the 180 tasks behind every listing, and who carries them
• Handling questions mid-presentation without losing the room
• Kitchen-table objections: commission, the agent who promised more, and “we put too much into this house”

Then we practice it live: paired role play with a seller relocating on military PCS orders.

You’ll leave with a discovery question card, the presentation delivered out loud at least twice, and a night-before prep checklist.

You might have given a hundred presentations, or you might be getting ready for your first. Come sharpen the first ten minutes, because that’s where listings are won. Agents from every brokerage are welcome.

Led by Heather Heishman

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