About this Event
The Infinite Coast - Shifting Experiences for the Refined Globetrotter
Join 4TVI (Tourism Vancouver Island) as we dive into Destination British Columbia's invest in iconics strategy, including how Vancouver Island and Region is being marketed globally with The Infinite Coast. We'll look at what makes The Infinite Coast brand unique, and workshop how Parksville and Qualicum Beach can shift experiences for the Refined Globetrotter - one of the target markets for attracting international visitors to Vancouver Island. Whether you are new to how international travellers are visiting Vancouver Island, want to understand what experiences a Refined Globetrotter is attracted to, or just want to learn more about how to collaborate with The Infinite Coast brand, we will unpack this strategy with you.
Event venue & nearby stays
The Beach Club Resort - Bellstar Hotels & Resorts, 181 Beachside Drive, Parksville, Canada
Concerts, fests, parties, meetups — all the happenings, one place.