The Golden Thread: Building brands when the algorithm is listening

The algorithm is listening. What is it hearing about your brand?

Join Thompson Spencer, Tracksuit and Google for The Golden Thread: an evening exploring brand, AI, algorithms and the changing way people discover and choose brands.

Over presentations, panel discussion, and audience Q&A, we’ll be getting stuck into:

🧵 Why one, consistent idea across every touchpoint matters to both people and machines

📈 Why brand matters more in the age of AI, not less

🔎 How AI is changing discovery inside the platforms, and what marketers can do now

Then we’ll keep the conversation going over refreshments.

The Golden Thread: Building brands when the algorithm is listening

🗓 Wednesday 7 October, 5.30pm to 8pm

📍 Thompson Spencer, Level 1, 3 Lorne Street, Auckland

🎟 Complimentary, with limited spaces

Event venue & nearby stays

level 1/3 Lorne Street, 3 Lorne Street, Auckland, New Zealand

Concerts, fests, parties, meetups — all the happenings, one place.

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