The Future of the Design Business: A Conversation Series

The design business is changing fast. What are you going to do about it?

Houzz Pro and Eichholtz come together at the Eichholtz showroom during Fall High Point Market for a series of candid conversations about what’s reshaping the business of design, from AI and profitability to career growth, technology and changing client expectations.

Come for one conversation or several. Each session stands on its own. Drop in for the one that interest you, stay for several, or come back throughout the day. Lunch will be hosted by Eichholtz in the showroom.

At 4:00 PM, join us for an Eichholtz showroom tour, followed by the Bold & Iconic cocktail party at 5:00 PM.

Info: Design has never been more visible, but building a profitable career may be harder than ever. This conversation with Meredith Huck of House of Huck looks at what it really takes to build a successful design career today, where the money is, what has gotten harder, and whether the old rules for building a firm still apply.

Info: Join us for lunch hosted by Eichholtz in their High Point showroom. Connect with fellow designers, continue the conversation and recharge before the afternoon sessions.

Info: Can you build the business you want on design fees alone? Designer, entrepreneur and brand builder Anne-Marie Barton has built a career that extends well beyond the traditional design firm. This candid conversation looks at when to diversify, which opportunities are worth pursuing, what can go wrong, and how to build something bigger without losing what made people want to work with you in the first place.

Info: Laurie Laizure, Founder/CEO of Interior Design Community, shows how designers can use today's AI and video tools to create more content, faster, without turning their feeds into generic AI noise. We'll also tackle the harder question: When everyone can create content, what actually makes yours worth watching?

Info: If AI makes ideas faster to generate, images easier to create and parts of the design process more efficient, what will clients actually pay a premium for? Christopher Grubb of Arch-Interiors Design Group, Sarah Brohm of UA Designs, and Anastasia Harrison of AHD take on what luxury means in the age of AI, and whether taste, judgment, relationships, craftsmanship and the physical experience of design actually become more valuable as AI removes barriers that once separated the accessible from the exclusive.

Event venue & nearby stays

Eichholtz High Point Furniture Showroom, 129 South Hamilton Street, High Point, United States

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