Name: The Future of Creativity
Start: 2026-05-28T18:30:00+01:00
End: 2026-05-28T22:00:00+01:00
Location: The Bersey Warehouse

Where is the industry headed? What should excite us, worry us, what should we be celebrating and how can we adapt. Let's find out together!
About this Event

Hi, hey, hello Gluggers 👋

After a 5-year hiatus, Glug is back!

Whether you’re an OG (Old Glugger) or brand new to the chaos, welcome. This is your official invite back to the after party of the working day, a room full of creative madness, short talks, long drinks and zero corporate stiffness.

For our relaunch, we’re diving straight into The Future of Creativity.

Because let’s be honest, things feel… a bit all over the place right now. Budgets are tighter, competition’s louder, AI is either breaking your workflow or saving your deadline, and no one’s entirely sure what the next few years look like.

So instead of pretending we’ve got it all figured out, we’re bringing people together some top minds to talk about it properly.

This night is about real perspectives from the ground.

The stuff you’re actually seeing, building, testing, and sometimes completely winging.

Expect:

Honest takes on where the industry is heading
Lessons learned
New ways of working, thinking, and creating
A few opinions you agree with, or might not agree with

The focus is on what creativity looks like now, and what it might become next.

And because it’s Glug, it’s not about polished perfection. It’s about energy, ideas, and connection.

Call it networking, call it notworking, call it whatever you want.
Either way, you’ll leave with something.

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Event Details

📅 Thursday 28th May 2026
📍 The Bersey Warehouse, 293 Old St, London EC1V 9LA (Canva Event Space)
🕡 Doors: 6:30pm
🕙 Kick-out: 10pm
Nearest tube: Shoreditch High Street, Old Street (about a 5 min walk)

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Grab a ticket, bring a mate and come see what the future looks like from inside the room.

See you there,

Glug London
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Line-up
- Harry Ead - Head of Creative

DixonBaxi was started by Simon and Aporva Baxi twenty years ago, and ‘Be Brave’ is their defining spirit. Driven by a belief in the enduring power of creativity to design a better future, they have worked with many iconic companies across different industries, such as sports, entertainment, media and technology. Their clients include: British Land, Dneg, Eurosport, Formula E Operations Ltd, Freeview, Mattel, Mixcloud, Netflix, Playstation, Premier League, Samsung, Sony Pictures Television and WWE.

With over 15 years of experience as a creative in studios around London, Harry has worked with a range of clients from multinational FTSE 100 organisations and some of the world’s biggest sporting brands, to small independent record labels. As a senior member of the DixonBaxi team, Ead helps to define the creative direction of projects from start to finish.

- Annie House - Head of Strategy
Annie, Head of Strategy at OKCOOL, has successfully turned her obsession with culture, content and internet oddities into work that helps brands show up meaningfully in culture and conversation. Ultimately, in it to make it clear to brands, thrill or fall behind. Now having done so for over 9 years, at OK COOL, Mother, BBDO and Wunderman Thompson.

In the spirt of the internet anthropology that fills her days across work for clients such as Disney, Chanel, Berghaus, TikTok, Spotify, KFC, Annie leads the OK COOL annual trend report. A maniacal exploration of culture, community and audiences.

- Will Nicklin - Head of Copy
How&How is a brand and digital agency liberating ideas the world deserves. Based in London and Los Angeles they use imagination to turn businesses into brands. Brands which enrich lives, nature and founders.
Will leads the team behind How&How’s words, finding just the right language to tell captivating stories, articulate killer ideas and explain to his parents he is in no way associated with copyright laws. As for the future of creativity… he’s excited. Or, at least, that’s what Claude told him to say.

Studio BLUP® - DINES - Executive Creative Director
Dines is a British Creative Director, strategist and founder of Studio BLUP®, a research-led creative studio helping brands understand what’s next and act on it.
He operates at the convergence of youth behaviour, creativity and commerce, translating emerging signals into ideas, systems and experiences that drive real-world relevance.
With a background shaped by global music and nightlife scenes, Dines has built a practice that connects early shifts in audience behaviour with brand execution across identity, campaigns, immersive experiences and community platforms.
Through BLUP®, he has partnered with brands including Nike, Adidas, Sony Music and Wingstop.
His work is grounded in a clear belief: Relevance isn’t claimed. It’s earned through participation.
Alongside his commercial work, he is building BLUP:CLUB® and EARLYR, platforms designed to give brands and the next generation direct access to insight, direction and opportunity.