About this Event
The Business of Successful Events
Real-World Strategies to Plan, Promote & Grow Successful Events
Saturday, November 14 | 10:00 AM–1:00 PM
The Continental | 5200 Greens Dairy Road, Raleigh, NC
Get Ready for the Events of 2027
Successful events don’t just happen — they are built through strong planning, smart marketing, the right partnerships, and solid execution.
Join NC Vibes Event Planning & Management for a practical, hands-on workshop created for event planners, venue owners, nonprofit organizations, hospitality professionals, entrepreneurs, and anyone looking to plan better events and attract more attendees.
We’re sharing 16 years of real-world event experience, producing and promoting everything from intimate gatherings of 50 people to large-scale festivals attracting 55,000 attendees.
This workshop goes beyond theory. We’ll share the strategies, lessons, systems, and mistakes we’ve learned along the way — including what actually works when you are trying to fill a room, grow an event, build an audience, and create an experience people want to return to.
What You’ll Learn
- Event planning from concept through event day
- How to create events people actually want to attend
- Marketing, branding, and audience growth
- Venue selection and venue activation
- How to build partnerships and community support
- Working with vendors, sponsors, entertainers, and partners
- Pricing, budgeting, and revenue opportunities
- Registration, ticketing, and booking systems
- Permits, logistics, staffing, and event-day operations
- How to grow attendance and build repeat events
- How to begin planning your 2027 event calendar now
Who Should Attend?
This workshop is ideal for:
- New and experienced event planners
- Venue owners and managers
- Nonprofit and community organizations
- Restaurants, hotels, breweries, wineries, and hospitality businesses
- Entrepreneurs and small-business owners
- Anyone interested in creating, hosting, or growing successful events
You’ll also hear real examples from events ranging from 50 to 55,000 attendees and have time to ask questions about your own event, venue, or idea.
Whether you’re planning your first event or looking to grow an established one, you’ll leave with practical strategies and ideas you can begin using immediately.
16 years of experience. Real events. Real lessons. Practical strategies you can use.
Space is limited. Advance registration is recommended.
Event venue & nearby stays
The Continental Co., 5200 Greens Dairy Road, Raleigh, United States
Concerts, fests, parties, meetups — all the happenings, one place.