The Business Behind the Agent

You’re closing deals. You’re generating leads. You’re serving clients.

But behind the scenes?

Your CRM is a mess. Your files are everywhere. Follow-up depends on your memory. Your workflows live in your head. And every time your business gets busy, the backend starts falling apart.

That’s exactly why we built The Business Behind the Agent.

This is a two-day, in-person systems and implementation intensive for real estate agents who are ready to stop patching problems and start building a business that can actually support their growth.

And here’s the difference: you’re not just coming to learn. You’re coming to BUILD.

Over two hands-on days, you’ll work through the systems that keep your business running — from your CRM, database, and digital workspace to buyer & seller workflows, SOPs, lead follow-up, communication templates, scheduling, email marketing, AI, and automation.

You’ll see it.
You’ll learn it.
Then you’ll implement it.

With guided working sessions, live demonstrations, breakout implementation labs, templates, and direct support, you’ll finally get dedicated time to work on your business instead of constantly working in it.

✔️ A clearer technology stack
✔️ A more organized business backend
✔️ A mapped lead-to-client pipeline
✔️ Buyer & seller workflows in progress
✔️ Repeatable processes and SOPs
✔️ Lead follow-up systems
✔️ Reusable communication templates
✔️ Scheduling and intake systems
✔️ An automation mapped or built
✔️ A personalized 30-day implementation roadmap

You may not finish every single system in two days — and that’s the point.

You’ll leave knowing exactly what needs to be built, how it connects, what to prioritize, and what to do next.

No more collecting ideas without implementing them.
No more adding another app just because someone on Instagram said you need it.
No more reinventing the wheel every time a client comes along.

Your next level needs more than hustle.

It needs structure.

The Business Behind the Agent
Build the systems. Implement the processes. Create a business that can grow.

Limited to 15 participants.

This isn't theory. It's the exact backend she built for her own business, and she's going to help you build yours.

Broker | Educator | Entrepreneur

Janay Thomas is a licensed Florida Real Estate Broker and a Florida Realtors Certified Instructor with over 10 years in the industry. She's the founder of JT Home Group and JT University.

She leads a team that has grown to $15 million in annual sales volume, and none of it runs on memory. Her business runs on systems: Follow Up Boss for her CRM, SkySlope and Open to Close for transactions, ClickUp for project management, Zapier for automation, and stage-by-stage email campaigns so no client or deal falls through the cracks. About 80% of her business comes from social media and more than 21,000 followers she built organically.

A University of Florida graduate in Sociology & Education, Janay started her career as a teacher in Harlem and still teaches like one. Through JT University, she coaches agents nationwide on systems, automation, branding and business operations, and she hosts Coffee & Chat, a free quarterly event for Central Florida realtors.

Recognition includes:

• Top 20 Under 40, ORRA Young Professionals Network
• Social Media Marketer of the Year, Orlando Real Producers
• Top 100 Florida Real Estate Agents on Social Media, Property Shark
• Top 35 Under 35 and Top 400 Agents, Orlando Real Producers
• Millionaires Club, Keller Williams Classic
• Featured guest on The Purpose Driven CEO podcast by Dapper Collaborative

Event venue & nearby stays

Fusion Home Loans, 1071 West Morse Boulevard, Winter Park, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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