About this Event
The Brand Accelerator: Your Business Reimagined for Success
A 6-week intensive digital marketing course for entrepreneurs in the Arts and Humanities at the ignITe Hub, led by instructor Lateasa Polito, Owner and Creative Curator of Polito & Co. Join this exciting HYBRID learning experience designed to help you take your branding and marketing to the next level and grow your business with confidence. This invite-only program is open to Arts and Humanities business owners with at least three years of experience and requires a $25 participation fee.
Interested applicants should sign up via Eventbrite to express interest. Registration does not guarantee admission. Selected students will be notified of their acceptance into the program two weeks before the class start date by receiving an email to complete a Montgomery College noncredit course registration form. Participants will learn to:
- Develop a compelling brand identity that captivates your audience
- Create actionable marketing plans using modern tools and techniques
- Refine your messaging to align with your business goals
- Build confidence in presenting your business vision to stakeholders
Prerequisites:
- Arts and Humanities Business Experience: At least three years of owning or operating an established Arts and Humanities business with active products or services (Performer, Musician, Author, Poet, Visual artist, etc)
- Basic Knowledge: Familiarity with fundamental business operations, such as budgeting and customer management.
- Access to Business Data: Availability of marketing materials, branding assets, and performance metrics for use in assignments.
- Engagement: Willingness to actively participate, accept feedback, and apply concepts to improve your business
- Technology: This course requires a laptop with Windows or MacOS, webcam, microphone, and speaker. If you do not have a laptop, a loaner will be provided for in-person instruction only and will remain in the ignITe Hub.
Dates:
Tuesdays and Thursdays
September 29 – November 19, 2026
Please note there is no class from 11/03 to 11/12
Time: 6:30-9:30 pm
Format: Hybrid (Tuesdays in-person, Thursdays virtual)
All Tuesday Sessions and the last Thursday Session will be held in person.
Location:
ignITe Hub
Montgomery College
Rockville Campus
900 Hungerford Drive, MK 107
Rockville, MD 20850
Sponsored by Montgomery College's ignITe Hub and Information Technology Institute (ITI).
Event venue & nearby stays
ignITe Hub, Montgomery College, Mannakee Building, 900 Hungerford Drive, Rockville, United States
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