Advertisement
the before conference 2027: SET APARTA conference built on principles, not trends.
Years ago, the before. conference brought more than 160+ business owners together to talk about the things that matter before the tactics, trends and next big ideas.
And this April, we're bringing it back.
The 2027 theme is SET APART.
You don't need to manufacture something that makes you interesting. There are things about the way you think, work, connect, create and do business that were never supposed to look like everyone else's.
BEFORE. is three days to step out of the day-to-day of your business and actually look at it.
What's working?
What's making money?
What deserves more of your attention?
What are you carrying that you can finally put down?
And what do you want to build from here?
We'll talk about your business, your money, your marketing, selling, relationships, capacity and the things that make you remind people of no one.
This isn't three days of collecting 37 new ideas and coming home with a longer to-do list. We're going pen to paper.
You'll work through the BEFORE. workbook while you're in the room so you leave with a plan you can actually put into motion when you get home.
WEDNESDAY
We start around the table with a mastermind experience.
THURSDAY
A full day of teaching, conversations and working sessions, followed by an optional VIP dinner for those who want a little more.
FRIDAY
We bring it all together and decide what you're actually taking home with you and what you're going to do about it.
And yes, I want you there for all three (it's actually a requirement). The three days ARE the conference. 😂
BEFORE. is also about the room.
The conversations over coffee. The person you happen to sit next to. The connection that turns into a referral, collaboration, client, friend or something none of us could have planned ahead of time.
You don't need to prep. Seriously. Come with business cards, questions and your business that's working beautifully or one you're still figuring out.
Mostly, come as yourself.
📍 The Confluence · Hastings, Minnesota
📅 April 21-23rd 2027
🎟 Early Bird Tickets · $287
Regular price · $427
VIP Upgrade · $147
SET APART.
I have a feeling you're going to be really glad you were in this room.
GET your Ticket here: www.tenapettis.com/before
Advertisement
Event venue
The Confluence Hotel, 203 W 2nd St, Hastings, MN 55033-1103, United States
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.
Discover more events by tag
Entrepreneurship in HastingsConferences in HastingsMarketing in HastingsBranding in HastingsBusiness in HastingsLeadership in HastingsMotivational in HastingsEducation in HastingsStartup in HastingsProduct-management in Hastings