Name: The Audience Club. - London Edition
Start: 2026-06-25T15:00:00+01:00
End: 2026-06-25T19:00:00+01:00
Location: Trapeze Bar | Old Street

New edition of The Audience Club. in London with professionals dedicated to audience, SEO, AI and more. Sponsored by Spotlight by Semrush.
About this Event

Join us for the next edition of The Audience Club in London on June 25th at Trapeze Bar, from 3:30 PM to 7:00 PM. We’ll bring together over +15 speakers from the media, SEO, and AI industries to explore how search and audience strategies are evolving.

The event will feature three panels focused on the future of search and media, in what promises to be a highly engaging afternoon of discussion and exchange. We’ll explore the future of News SEO, including the evolution of Google Discover, AI Overviews, and the emerging “Google Zero” era. We’ll also discuss how AI is transforming editorial workflows, product strategy, audience development, and search visibility, alongside recent Google algorithm updates and key announcements from Google I/O around AI-powered search experiences. The Spotlight team has prepared a few more surprises for everyone attending the event. Don’t miss it!

Sponsored by Spotlight by Semrush

The event is sponsored by a conference focused on AI-driven discovery and the future of search and marketing, taking place in London on October 13th with 80+ speakers, 1,000+ marketers, and 100+ sessions. It emphasizes practical, real-world insights on how AI and automation are transforming brand visibility and marketing strategies.

During The Audience Club in London, , SEO for news publishers and audience growth consultant, will present her recently published book, . The book will be available for purchase at the event and if you want to reserve your copy to make sure you get one, you can write directly to this email: [email protected].

Beyond the talks, the event is designed as a networking experience with drinks, snacks, and time to connect, encouraging informal conversations within the SEO, publishing, and AI community.

Agenda:

3:00 pm – Guest arrival & welcome drinks with popcorn
3:30 pm – Official kickoff + presentation of the book SEO for News Publishers by Clara Soteras
3:40 pm – Panel 1: The Future of News SEO — Google Discover, AI Overviews & the rise of “Google Zero”
4:30 pm – Panel 2: AI, Product & Content Creators — How should editorial brands approach this new landscape?
5:15 pm – Panel 3: GEO, AEO & LLMO — What’s changing in the future of search optimization for brands?
6:00 pm – Closing remarks & surprises!
6:15 pm – 7:00 pm – Networking session

Speakers:

Here are the first confirmed speakers for the event, and we expect to have more colleagues joining soon!

Steven Wilson-Beales (SEO and Content Strategist & Founder Publishing Strategies newsletter)
Carly Steven (Director of SEO & Editorial E-commerce at Daily Mail)
Harry Clarkson-Bennett (Partner at DJB Strategies. Forrmer SEO Director at The Telegraph)
Nicola Agius (SEO and Discover Director at Reach)
Anna Sbuttoni (Deputy Head of Digital at The Times and The Sunday Times)
Nic Newman (Senior Research Associate at Reuters Institute for the Study of Journalism, Oxford University)
Kevin Anderson (WAN-IFRA. Director of the Digital Revenue Network)
Dmitry Shishkin (Independent Media Advisor)
Felicitas Praganti (Social Video Journalist at The Times)
Sofia Victoria Delgado (Director Mina Lab and past Audience Director at Metro DMG Media)
Ismael Nafría (Media Consultant. Founder Tendeci@s newsletter)