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TALK OF THE TOWN was written for NEPA’s business community.Whether you’re a small business owner, entrepreneur, or service-based business leader, this book was written with you in mind.
One thing that makes TALK OF THE TOWN unique is that it wasn’t just written for local businesses – the entire project was completed right here in Northeastern Pennsylvania. Everything from the design to the editing, and the publishing to the printing was done with trusted local talent. That should tell you something.
Come meet author Rich Perry at the TALK OF THE TOWN book release party.
While you’re here, you’ll get the chance to meet the rest of the production team, network with community leaders, and of course get your book signed!
Attendance will be limited. Please RSVP in advance. Email Rich(at)richperry(dot)com or DM on socials.
Special thanks to The Cobbler for hosting this special event.
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About TALK OF THE TOWN:
Marketing doesn’t have to be complicated – and it doesn’t require a big budget to work.
If you’re a small business owner, entrepreneur, or business leader who knows your work but struggles to communicate your value clearly, this book is for you. Growth today isn’t about doing more marketing – it’s about communicating with clarity, confidence, and intention.
This practical guide shows you how to define your brand identity, tell your story effectively, and create meaningful content that builds trust and credibility. You’ll learn how to stay relevant on social media, use platforms like LinkedIn and podcasts strategically, and position yourself as a thought leader – even with limited time and resources.
Designed for real-world businesses, this book delivers focused, actionable lessons you can apply immediately. Whether you’re handling your own marketing or working with a small team, you’ll gain the tools to make smarter decisions, communicate more effectively, and build stronger connections with your audience.
You don’t need a marketing degree or a massive advertising budget to grow your business. When you learn to communicate your value clearly and consistently, your business becomes the one people notice, trust, and remember.
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