About this Event
TALES 2026: The Secret Story
The African Lifestyle Experience in London
This summer, London becomes a destination for African creativity, culture, and storytelling.
TALES 2026 – The African Lifestyle Experience returns for its fourth edition, bringing together over 100 African fashion, lifestyle, beauty, art, and cultural brands in a vibrant showcase just off Oxford Street at 28 Cavendish Square.
More than a retail experience, TALES is a curated cultural platform where visitors discover unique brands, meet founders, and experience the stories behind African creativity.
The Theme: The Secret Story
Every brand carries a story.
A hidden inspiration.
A cultural memory.
A creative journey waiting to be revealed.
The Secret Story invites visitors to discover exclusive creations, limited editions, and new collections unveiled for the first time at TALES 2026.
This is where African creativity moves from behind the scenes into the spotlight.
What to Expect
Over 100 African Creative Brands
Explore a curated selection of:
- Fashion and accessories
- Beauty and skincare
- Home and lifestyle products
- Art and design
- Cultural craftsmanship
- Wellness and self-care brands
Discover unique products and support African creative entrepreneurs shaping global culture.
“TALES 2026 is about unveiling the secret stories behind African creativity — the journeys, the inspiration, and the craftsmanship that deserve to be seen, felt, and experienced on a global stage. It’s where hidden stories become powerful global narratives.”
— Bukky Asehinde, Founder of Bellafricana
Curated Experience Days
TALES 2026 goes beyond showcasing, it creates cultural experiences throughout the two-week event.
Wellness Day
A celebration of African wellness, beauty, and self-care, featuring natural products, holistic living conversations, and wellness experiences rooted in African traditions.
Art Curated Day
A day dedicated to African art, design, and visual storytelling, showcasing creative expression through installations, art displays, and curated experiences.
5 Senses of Africa Day
An immersive cultural experience exploring Africa through sight, sound, touch, scent, and taste, bringing the continent’s creativity and heritage to life.
Fireside Chats & Founder Conversations
Engaging conversations with founders, creatives, and industry leaders sharing insights on building global African brands, storytelling, and creative entrepreneurship.
Why You Should Attend
- Discover over 100 African creative brands
- Shop exclusive and limited-edition products
- Meet founders and hear their stories
- Experience curated cultural and lifestyle days
- Be part of a growing global African creative movement
TALES 2026 is a space for discovery, inspiration, and cultural connection in the heart of London.
Event Details
TALES 2026 – The African Lifestyle Experience
Theme: The Secret Story
Location: 28 Cavendish Square, London
Dates: July 24 – August 9, 2026
Learn more at https://tales.bellafricana.co.uk/
SEE PICTURES AND VIDEOS FROM OUR PAST EDITION BELOW:
https://www.youtube.com/shorts/RYwiVZ_cWmA
https://www.youtube.com/shorts/uvFJCDgYLoA
COME SHOP SOME OF THESE CREATIVE PRODUCTS BELOW:
Agenda
🕑: 10:00 AM - 08:00 PM
TALES Event Schedule: July 24 - 26 (Official Opening Weekend Experience)
Info: 10:00 AM: Official Opening of TALES
- Welcome address and opening party
- Introduction to the event activities and schedule
- 11:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
🕑: 10:00 AM - 08:00 PM
The TALES Experience Continues: July 27 – 28
Info: 10:00 AM - 8:00 PM
- Curated in-store experience
- Chill day with Afro-jazz, culture-themed playlists, and laid-back shopping
🕑: 10:00 AM - 08:00 PM
Shop & Connect. Fireside Chats with Guests: July 29
Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
- 2:00 PM - 4:00 PM: Fireside Chat #1
- Guests: Creatives and Experts from Music Industry
- Includes Q&A + informal networking afterward
🕑: 10:00 AM - 08:00 PM
Shop & Connect. Fireside Chats with Guests Continues: July 30
Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
- 2:00 PM - 4:00 PM: Fireside Chat #2
- Guests: Creatives and Experts from Film Industry
- Shared stories on building, innovation & bridging cultures
🕑: 10:00 AM - 08:00 PM
Shop, Reclaim, Wellness Day, Paint & Sip: July 31 - Aug 5
Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
- Join us for a creative afternoon of upcycling and renewal! In partnership with Bukola Adenuga, founder of Ailakoko, we’ll transform forgotten treasures into new statement pieces through art and colour. Sip, paint, and reconnect with community while exploring the power of re-use.
🕑: 10:00 AM - 08:00 PM
The Five Senses of Africa Show: Aug 6
Info: - 10:00 AM - 8:00 PM: A unique celebration of African culture through all five senses — curated to delight and inspire you.
? See stunning luxury fashion, art & handmade lifestyle pieces
? Taste delicious West African bites like puff puff & shito
✋? Touch rich textures – fabrics, ceramics & more
?? Smell African fragrances, oils & spices
?? Listen to curated Afro sounds on vinyl with Belvin (Africa Day Every Day)
A day of culture, connection & creativity. Free entry | Limited tasting spots available — Register now!
🕑: 10:00 AM - 08:00 PM
Shop, Explore, Dance, Sing at the Karaoke Night: Aug 7 & 8
Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
- 5:00 PM - 7:00 PM: Karaoke Takeover
- Grab the mic! Afrobeat classics, Community highlights + Vendor shoutouts
- Come dressed to vibe. Surprises await
🕑: 10:00 AM - 08:00 PM
Final Shopping and Closing of TALES Party: Aug 9
Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions
- 6:00 PM - 10:00 PM: Closing Party
- 7:00 PM - 8:00 PM: Entertainment, Dance and Celebration
- 8:00 PM - 9:00 PM: Closing Remarks and Awards
Event Venue & Nearby Stays
Luxury Promise, 28 Cavendish Square, London, United Kingdom
GBP 0.00 to GBP 45.00
