TAG Heuer x Time+Tide: Exclusive Launch Party NYC

In 2024, TAG Heuer and Time+Tide joined forces to release the Sundowner, an instant legend inspired by the Australian outback that sold out globally in under 24 hours.

Join us at the Time+Tide New York Watch Discovery Studio on Wednesday, November 11th, for an exclusive evening celebrating the next milestone.

Be among the first in the US to experience the physical timepiece hands-on, explore its intricate design details up close, and celebrate the launch with the Time+Tide team.

• 6:00 PM – Arrival & Reception: Australian wine and spirits, canapés, and an atmosphere built around the story of the collaboration.
• 7:00 PM – Launch Presentation & Speeches: Hear directly from Time+Tide’s Zach Blass and TAG Heuer about the creation, evolution, and technical details of the next chapter.
• 7:15 PM Onwards – Be among the first to experience the timepiece on the wrist, meet team members from TAG Heuer and Time+Tide, and celebrate with the watch community.

• Admission: Complimentary (Strictly RSVP via Eventbrite — space is extremely limited)
• Dress Code: Smart Casual
• Photography and filming will occur during the evening. By securing your ticket, you consent to your likeness being used across our marketing and social channels.

Event venue & nearby stays

TIME+TIDE Watches NYC, 460 Broome Street, New York, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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