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RAISING MONEY, HEART RATES, AND HELLRock meets charity. Charity meets fitness. Fitness meets a gig. And somehow, it makes sense.
Sweatstock is back for 2027. We're bringing a ridiculous, energetic half day of alternative fitness, loud music and good people back to The Waterfront, Norwich. This time raising money for Metal For Good
Expect a lineup of rock and alternative-inspired fitness and wellbeing sessions delivered by some incredible instructors, all under one roof and with one very important rule:
You do not need to be a gym person
Whether you're a seasoned fitness enthusiast, someone who hasn't exercised in seventeen years, or you just fancy trying something completely different, Sweatstock is about moving your body, having a laugh and being part of something a little bit different.
Think fitness festival meets rock gig. Big tunes, big energy, a supportive crowd and plenty of opportunities to discover new ways to move.
Sweatstock exists to bring people together. Come as you are, work at your own pace, take breaks when you need them and modify anything you need to.
Expect:
🤘 Rock, metal and alternative music
🔥 A variety of fitness & wellbeing sessions
💀 No intimidating gym nonsense
🖤 A welcoming, inclusive atmosphere
🎸 Great instructors and local businesses
🎟️ Stalls, extras and other festival nonsense
❤️ A whole lot of community spirit
Sweatstock is a community fundraising event, raising money to support the alternative community. This year, money raised will be going to Metal For Good.
So grab your mates, pull on your favourite band tee and come spend an afternoon getting sweaty to loud music.
You don't have to love fitness. You just have to be willing to give it a go
SWEATSTOCK 2027
📍 The Waterfront, Norwich
📅 Saturday 16 January 2027
Come for the music.
Stay for the chaos.
Leave sweaty and hopefully very happy.
Instructions
BEFORE YOU BOOK 🎟️
Sweatstock is a multi-session fitness and wellbeing event, rather than a single class. Your ticket gives you access to the event and its scheduled activities, with the opportunity to take part in the sessions available throughout the afternoon.
You do not need to be fit, flexible, strong or experienced to attend. Every session is designed to be accessible, with options and modifications wherever possible. Take part in as much or as little as you like. Get in touch ahead of time if you have any specific concerns you'd like to talk through.
📍 Getting here
The Waterfront
King Street
Norwich
NR1 1QH
The venue is accessible by public transport and is within walking distance of Norwich city centre.
🕐 What time should I arrive?
Doors will open at 10:00 with activities starting at 10:10.
Make sure that you have time to check in, get settled and find your way around before things get sweaty.
👟 What should I wear?
Whatever you're comfortable moving in!
Sportswear is absolutely fine, but you do not need to turn up in matching gym gear. Band T-shirts, leggings, shorts, joggers, whatever makes you feel good.
We recommend comfortable clothing and trainers or other suitable footwear for the fitness sessions.
Bring water. You will definitely need it. 😂
💪 What if I'm not very fit?
Perfect. You're exactly where you need to be.
Sweatstock is deliberately designed to be welcoming to people of different fitness levels and abilities. You can work at your own pace, take breaks and use modifications whenever you need them.
If a particular movement isn't suitable for you, your instructor will offer alternatives where possible.
♿ Accessibility
We want Sweatstock to be accessible and welcoming to as many people as possible.
If you have an access requirement, mobility consideration, injury or anything else you'd like us to be aware of, please contact us before the event so we can do our best to support you.
[email protected]
🎒 What should I bring?
Water bottle
Comfortable clothes
Trainers
Anything you normally need to manage your own health or accessibility
Some cash for the extras
Your best vibes 🤘
You are welcome to bring a small bag, but please avoid bringing anything unnecessarily bulky.
⚠️ Important
Sweatstock involves physical activity. Please listen to your body and only participate in activities that are appropriate for you.
If you have any concerns about whether exercise is suitable for you, please seek appropriate medical advice before attending.
You are responsible for informing the instructor of any relevant considerations that may affect your participation.
🎟️ Tickets
Please select the ticket type that applies to you when booking.
Tickets are non-refundable but we can organise a transfer if you are no longer able to attend. Please get in touch to arrange this.
❤️ And finally...
Sweatstock exists because we wanted to create something a little different/ A place where fitness doesn't have to mean fluorescent gyms, intimidating mirrors and being shouted at to do one more burpee.
So come along, make some noise, move your body, try something new and meet some excellent weirdos.
We can't wait to rock out with you 🤘
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Event venue
The Waterfront Norwich, 139-141 King Street,Norwich, Norfolk, United Kingdom
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.