Storytelling in Design in the Age of AI

AI isn't just changing how we build products and services. It's changing what users expect from them, who (and what) we're designing for, and how work gets done across teams that often aren't aligned.

The result? More complexity, more stakeholders, more moving parts. And a growing gap between what gets built and what actually matters.

This workshop gives you practical storytelling frameworks to close that gap and connect the dots. You'll learn how to define end-to-end experiences, decide where AI adds value (and where it doesn't), prioritise what matters, and align teams around outcomes that move the needle for users and the business.

The approach: Tried and tested storytelling principles from film and fiction, applied to the realities of UX, CX, product, and business strategy.

The outcome: Clarity on what to build, why it matters, and how to get your team moving in the same direction.

By the end of this workshop, you'll have frameworks you can apply immediately to:

Define what actually matters

• Map the end-to-end experience and identify the moments that make a difference
• Clarify who you're designing for (including non-human users and AI agents)
• Decide where AI adds value and where it creates more problems than it solves

Connect the dots across complexity

• Navigate the shift from traditional user flows to agentic AI handovers
• Link touchpoints, systems, teams, and organisational structures that don't naturally align
• Tie initiatives to business goals and measurable outcomes

Move from theory to practice

• Work hands-on with real scenarios (bring your own case if you'd like)
• Use storytelling frameworks to prioritise work and communicate direction
• Create shared language for talking about complexity, AI, and what success looks like

This workshop is for people who shape and influence product or service direction:

Product owners and managers who need effective ways to align teams, clarify roadmaps, and ensure initiatives lead to meaningful outcomes for users and the business.

UX, service, and product designers who define (or facilitate defining) end-to-end experiences, identify critical moments, and determine where AI fits into the offering.

Strategists, planners, and consultants who need to define offerings, scope initiatives, or make sense of complex work that spans teams and touchpoints.

Startups and scale-ups looking to find product-market fit, define their value proposition, or lift their experience to meet rising user expectations.

Anna Dahlström is a strategic UX, CX and storytelling consultant and author of Storytelling in Design (O'Reilly). With nearly 25 years of experience across startups, B2B, B2C, public sector, global brands, and agencies, she helps organisations break down silos, solve the right problems, and create cohesive, human-centred products and services.

Anna is a seasoned speaker who has given talks and workshops at SXSW, UX London, Web Summit, and events internationally. Her workshops and sessions consistently overbook at conferences. At SXSW, demand was so high they added an extra session and still had to turn people away. She's also the founder of UX Fika, host of The UX Fika Podcast, and a mum of two.

This is a hands-on workshop that mixes short guided sessions with practical group work.

What's included:

• Full-day in-person workshop in central London (9:30am–4pm)
• Live online follow-up session two weeks after the workshop
• All workshop materials, templates, and additional resources
• Lunch and fika
• Frameworks you can apply the same day

Early bird pricing: Limited to the first 12 attendees. Once early bird tickets sell out, prices increase by £100. Book early to secure your spot.

Spaces are limited. Book early to secure your place.

This workshop is Day 1 of a two-part series:

Day 1: Storytelling in Design in the Age of AI (25 March) Connecting the dots - between users (including non-human ones), touchpoints, teams and organisational structures.

Communicating that work - leading meetings, framing recommendations, handling questions, and guiding decisions.

You can book this workshop on its own, or purchase both days together for the full journey from shaping the work to leading the conversation around it. Both options are available at checkout.

Save 25% when you book as a group of 3 or more. This workshop works especially well when attended together - teams leave with shared frameworks and language they can apply immediately.

It's particularly valuable for teams who want to:

• Align on how problems and outcomes are defined
• Create shared language around complexity and AI
• Work through your own scenarios together during the hands-on sessions

To book as a team, select the group ticket option at checkout or email [email protected]

Event Venue & Nearby Stays

Central London (TBC), TBC, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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