About this Event
StartSpace Members Breakfast Club | November 2026
This November, we're pleased to welcome Blair Smith, Director of Greywoods Growth Coaching, for a practical, lived-experience session on Go-to-Market Strategy: Getting your first customers without burning your runway.
A strong product alone is rarely enough to guarantee success. Many startups struggle because the problem they're solving isn't painful enough, their target customer is too broad, or they try to pursue too many channels at once. In this session, Blair will unpack the fundamentals of an effective go-to-market (GTM) strategy and explain why GTM is different from marketing. GTM is what founders do before product-market fit, while marketing is what helps scale growth after it.
Drawing on more than 20 years of experience across startups and established organisations, Blair will share practical insights on how founders can:
- Define an ideal customer profile they can realistically reach
- Validate whether their problem is urgent enough that customers will pay to solve it
- Identify and commit to the right customer acquisition channels
- Develop early traction before achieving product-market fit
- Generate qualified customer conversations without exhausting valuable time and resources
Blair's experience includes senior leadership roles such as Chief Marketing Officer at Simply Energy and Salta Property Group. He also founded and successfully exited GoFetch, Australia's first peer-to-peer delivery platform. Today, through Greywoods Growth Coaching and his GTM Blueprint framework, Blair helps early-stage founders move from founder vision and problem validation through to offer design, pricing, founder-led sales, and lead generation.
Expect a practical, commercially grounded presentation focused on real-world execution rather than theory. You'll leave with a sharper understanding of your own go-to-market strategy and a set of questions to test your assumptions, including one of Blair's favourites: "Where, specifically, will your next 20 qualified customer conversations come from?"
Whether you're preparing to launch, gearing up to raise capital, or looking to grow beyond your first customers, this session is not to be missed.
Special note: This will be our final StartSpace Breakfast Club for 2026 before we pause for the summer break. The Breakfast Club series will return in February 2027.
Why attend?
Networking often happens by chance, this Breakfast Club makes it intentional.
You’ll:
- Meet founders, future founders and ecosystem builders
- Make more relevant, purposeful connections
- Share what you’re working on and what you’re looking for
- Discover opportunities through structured interaction
Start your morning with coffee, great people and the right conversations.
We can't wait to see you there!
The StartSpace Team
Please note:
- This event is free for StartSpace members. A fee applies for non-members.
- Registration is required for catering and security purposes.
- Entry is via Entry 3 on La Trobe Street.
Event venue & nearby stays
StartSpace (located in the Ideas Quarter at State Library Victoria), 328 Swanston Street, Melbourne, Australia
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