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Before you start filling up a 2027 content calendar, take a look at the bigger picture.https://www.goodcoworkspace.com/event-details/inside-scoop-start-with-strategy
Join marketing and business consultant Leia Owen for an interactive workshop designed to help you figure out what actually deserves your marketing time and attention. You’ll identify priorities, connect your marketing to your business goals, and begin building a realistic plan for the year ahead.
We’ll work through:
reflect → set goals → identify audiences → choose priorities → map the year → choose channels → build content pillars → create a realistic implementation plan
You’ll leave with clearer direction for your 2027 marketing and practical ideas you can start putting into action before January arrives.
No homework required!
You don’t need a marketing plan, content calendar, or list of goals ready ahead of time. Bring whatever you normally use to keep track of your business and ideas: a laptop, planner, notebook, calendar, or even the Notes app on your phone. If you already have upcoming events, promotions, or marketing ideas floating around, bring those too.
Workshop: 2:00–3:30 PM
Stay & Connect: 3:30–5:00 PM
After the workshop, you’re welcome to stay at Good Company until 5:00 to keep the conversation going, get a little work done, or start putting your new ideas into action.
🍦 About Inside Scoop
Inside Scoop is Good Company’s year-round workshop series featuring local experts, practical ideas, conversation, and connection, plus ice cream from Picco. Workshops are intentionally small and interactive, with plenty of opportunity to ask questions and learn from each other.
$25 | Free for Good Company members
About Leia Owen
Leia is a marketing and business consultant who helps small businesses, organizations, and community-focused brands make marketing more manageable, strategic, and effective. Rather than focusing on one platform or the latest trend, she takes a big-picture approach to helping clients connect their goals, audiences, messaging, content, and marketing channels. As a small business owner herself, Leia focuses on strategies that make sense for a business’s actual time, resources, and goals.
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Event venue
91 Main St, Suite 205, Marlborough, MA, United States, Massachusetts 01752
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