About this Event
Social media is more than posting pictures and following trends. It’s about understanding your audience, communicating your value, and creating content that supports your business goals.
This workshop gives you the structure behind it, so you stop guessing and start posting with a plan.
It’s built on the Vision to Brand Content Strategy Guide, and you’ll work on your own brand and your own Instagram account throughout the day.
What you’ll learn
- How Instagram works and what affects how your content performs
- How to identify and understand your target audience
- How to define your brand identity and message
- How to build content pillars that support your goals
- The basics of storytelling and content strategy
- How to read your Instagram insights and know what to change
- How to plan your content without wondering what to post every day
- How to turn online visibility into real business opportunities
What you’ll leave with
- A clear brand direction and the message you want to be known for
- Your own content pillars
- A simple content plan you can keep up with
- A clear way to read your insights and decide what to change
Who it’s for
Hairstylists, salon owners, beauty professionals, educators and service providers who want a stronger online presence without relying on trends or guesswork. No marketing background needed.
What to bring
- Your phone, with Instagram logged in
- A laptop or a notebook
- Your Instagram switched to a professional account, so you can see your insights
Your host
Parfaite Koffi is a brand and business strategist and the founder of Vision to Brand Studio in Montreal. She started behind the chair as a colourist, became an educator, and went on to lead education as a Regional Education Manager for Schwarzkopf. Today she helps service providers build brands that grow beyond the chair.
Good to know
In-person group workshop, 10:00 AM to 3:00 PM, with breakfast and lunch breaks. Spots are limited to 15.
Want to go further? Meet Cora, our AI social media workshop, runs on January 25.
Agenda
🕑: 10:00 AM - 10:30 AM
Breakfast and welcome
Host: Parfaite Koffi
Info: Grab a coffee and get settled. We'll go over the day and meet each other.
🕑: 10:30 AM - 11:15 AM
How Instagram works
Info: What Instagram shows people, what affects how your content performs, and what actually matters for a service business. No trends, no guesswork.
🕑: 11:15 AM - 12:15 PM
Your audience and your brand
Info: Who you're really talking to, what they need from you, and how to say what you do clearly. You'll define your brand identity and the message you want to be known for.
🕑: 12:15 PM - 12:45 PM
Lunch
Info: Take a break, eat, and get to know the people around you.
🕑: 12:45 PM - 01:45 PM
Content pillars and storytelling
Info: Build the content pillars that support your goals, and learn the storytelling basics that make people stop, read and remember you.
🕑: 01:45 PM - 02:30 PM
Reading your insights
Info: Open your own Instagram insights and learn what the numbers are telling you: what's working, what isn't, and what to change.
🕑: 02:30 PM - 03:00 PM
Your content plan and next steps
Info: Put it all together into a simple plan, so you're not wondering what to post every day. We'll finish with how to turn your visibility into real inquiries for your business, and time for your questions.
Event venue & nearby stays
350 Rue de Louvain O, 350 Rue de Louvain Ouest, Montréal, Canada
Concerts, fests, parties, meetups — all the happenings, one place.