About this Event
Join Kirsten Schollig, Creative Director, Photographer and Founder of Town + County Collective, for a practical, hands-on workshop designed to help entrepreneurs and small business owners create better everyday photo and video content for their businesses.
In class we’ll cover the foundations of creating strong visual content, from smartphone camera settings, lighting and composition to capturing video, finding the right angles and recognizing the everyday moments within your business that are worth sharing.
Then we’ll put everything into practice with a live case study and content walkabout, giving you the opportunity to create alongside Kirsten and see how a professional photographer and creative director approaches an everyday content opportunity.
No professional camera required. Just bring the one already in your pocket.
We’ll explore:
- Smartphone camera settings for better quality photos and video
- Lighting, composition, angles and perspective
- How to create more intentional photos with your phone
- Simple techniques for capturing engaging video and movement
- How to identify everyday content opportunities within your business
- What to capture for Reels, Stories and social media
- How to get multiple pieces of content from one moment or setup
- Editing apps and simple editing techniques
- Tips for keeping your content polished and consistent
- When DIY content works and when it may be worth investing in professional content
What to bring:
- Bring your smartphone fully charged with some available storage space. Any props from or for your business.
- Participants are encouraged to have access to their business social media accounts and come prepared to take photos, capture video and experiment.
This workshop is designed for:
- Small business owners and entrepreneurs
- Makers, retailers and product-based businesses
- Service providers and hospitality businesses
- Solo entrepreneurs managing their own marketing
- Team members responsible for social media or content creation
- Anyone who wants to feel more confident creating photo and video content for their business. No photography or content creation experience is required.
Event venue & nearby stays
Collingwood Public Library, 55 Sainte Marie Street, Collingwood, Canada
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