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Beyond Social Media: Building a Digital Presence That Gets Your Business FoundDescription:
Social media is only one piece of your business’s digital presence.
This interactive workshop led by Halstead Creative Co. will help small business owners understand how their website, Google Business Profile, SEO, reviews, social media, AI search, digital copy, and paid advertising all work together to help customers discover, trust, and ultimately choose their business.
We’ll break down SEO, AEO and GEO in an approachable way, including how businesses can write stronger website and digital copy for both people and modern search. We’ll also discuss Google Business Profile optimization, local search, websites and conversion, reviews and reputation, AI-powered search and discovery, Google Ads vs. Meta Ads, organic vs. paid marketing, and the metrics that actually matter.
Attendees are encouraged to bring their phones/laptops to go over their own businesses. During the interactive portion, we can look at real websites, Google Business Profiles, search results, social platforms, and other areas of their digital presence and identify opportunities for improvement.
Attendees will leave with:
Their own 90-Day Digital Marketing Roadmap, built around their business and priorities. They’ll identify where their digital presence currently stands, opportunities to improve search visibility and conversion, how to better communicate what their business does online, and the three marketing priorities they should focus on next.
Both workshops will be practical, approachable, and designed for business owners. Our goal is for attendees to leave not just with more marketing information, but with a clearer understanding of what applies to their business and a successful plan they can actually implement.
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Event venue
2428 Lisenby Ave, Panama City, FL, United States, Florida 32405
Tickets
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