[Shark Talk] How to Make Your Digital Advertising More Profitable in 2027

Event Summary:

Does marketing feel like an “L” on your P&L? Let’s change that. In this Shark Talk, we’ll break down the most common (and costly) mistakes businesses make on Google Ads and Meta Ads, and show how smarter strategy and account setup can stretch every dollar further. You’ll also leave with a clear way to set realistic, data-backed goals, so you can prove your digital marketing is actually delivering ROI in 2027.

AdShark is a Google Premier Partner that has worked with over 250 small- and medium-sized businesses to increase their revenue. Our “Shark Talk” series is FREE for the public – but limited seats are available. Sign up today and enjoy a 1.5-hour session hearing from three of our digital marketing experts, and enjoy drinks, apps, and a free, unique networking session that follows. The event is hosted at Fargo Parks Sports Center in South Fargo. All marketers, business owners, and biz dev professionals are welcome. Reserve your seat today!

Event Timeline:

• 2:45p - doors open, grab a drink & apps!
• 3 - 4:30p - speaking event
• 4:30p - 6p - networking time to follow (lawn games on the indoor turf!)

Session Info:

• "Using Financial Data to Set Marketing Goals" - led by Gavin Longthorne, Head of Strategy at AdShark. In this session, Gavin will share with you how to set appropriate cost-per-lead and ROAS goals based on your company’s financial data, and how setting those goals can guide ad platforms on the path to scale. We’ll review real examples from clients and provide you with tangible takeaways for your business.
• "Driving Profitable Customer Growth with Paid Ads" - led by Whitney Jensen, Director of Marketing at AdShark. In this session, Whitney will share common mistakes that waste budget and hold back profitable customer growth in Google and Meta ad accounts. As these advertising tools become more automated, it's harder to control costs, know where ads actually appear, and whether your campaigns could be doing better. Whether you’re improving existing campaigns or planning your first, you’ll learn what to watch for and principles you can apply across any ad platform to get more customers from your budget.
• "How Your Creative Strategy Impacts Your Marketing Spend" - led by Nick Loock, Lead Creative at AdShark. In this session, Loock breaks down how Creative is the biggest lever in your ad strategy, how to build an offer people actually respond to, and why making more ads gets you to a winner faster (and stretches your ad dollars further!). Come with your social ads in mind, and leave with a clear answer on what to fix.

Additional Details:

• The first 50 people to sign up get a FREE drink on AdShark! Cash/card can be accepted for other drinks served at FPSC.
• Appetizers will be there, too. So come hungry - but not starved.
• When speaking sessions conclude, we'll have a Q&A session with all 3 speakers.
• After we're done with the speaking sessions, prepare for a fun networking opportunity with other marketers & business owners out on the artificial turf -- where we'll have some bags & boards and other yard games to try to simulate warm weather again!
• Questions about the event? Contact Jack Yakowicz at [email protected].

Space & speaker images attached, as well as photos from last year's Shark Talk event at Brewhalla.

Event venue & nearby stays

Fargo Parks Sports Center, 6100 38th Street South, Fargo, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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