Discover the transformative impact of immersive, interactive retail activations when marketing to Gen Z shoppers in GTR.About this Event
Welcome to Sensation Zeduction - a new immersive masterclass dedicated to helping airports, retailers and brands better engage Gen Z travellers through experiential marketing, hybrid retail and sensory activations.
m1nd-set and Blueprint will be meeting with travel retail experts from around the world to share knowledge and insights on the latest trends in experiential retail.
Join us at the Majestic Hotel in Cannes (Salon Dinard next to the hotel entrance) on Sunday 27 September 2026 from 13.30 - 17.00 for an insightful afternoon where you will learn how to create unforgettable shopping experiences specifically tailored to Gen Z shoppers, and stay ahead of the competition in this ever-evolving industry.
Masterclass highlights
- Discover what actually works - and what doesn't - when marketing to Gen Z travellers
Move beyond industry hype with evidence-based insights, global best practices and lessons learned from high-profile failures in experiential retail and hybrid concepts.
- Learn how to turn experiences into footfall, engagement and conversion
Explore the strategies behind successful activations, hybrid retail environments and sensory experiences that influence Gen Z purchase behaviour in airports.
- Gain exclusive access to cutting-edge research and real-world case studies
Benefit from bespoke consumer insights, international examples and practical takeaways that can be applied immediately across airports, retailers and brands.
Tailored to all GTR sectors, airports, airlines, cruise & ferry companies, retailers and brands, the fee for this 3-hour event in-depth workshop is €300, which includes the full report of the insights that will be shared with attendees. Discounted rates are available for multiple registrations, including €580 for two delegates and €825 for three delegates. Companies booking before 17 August can benefit from an early bird discount of 25% across all delegate rates.
m1nd-set and Blueprint look forward to welcoming you at this exciting event and exploring together how you can Zeduce the Gen Z consumer through more experiential retail activations.
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Take part in this immersive masterclass featuring networking sessions, bespoke consumer research, practical Gen Z selling strategies, live demonstrations of hybrid retail and food & beverage experiences, as well as analysis of real-world cases from across the global retail and travel retail industry.
Agenda
🕑: 01:30 PM - 05:00 PM
Sensation Zeduction Masterclass
Host: Peter Mohn
Event venue
Hotel Barrière Le Majestic Cannes, 10 Boulevard de la Croisette, Cannes, France
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