About this Event
Sell It On Camera: Product Demo + Live Selling Workshop
UGC. Live shopping. TikTok. Amazon Live. Whatnot. Meta ads. Brand content.
The platforms may change, but the fundamentals of presenting a product well on camera remain the same.
Sell It On Camera is a hands-on workshop for creators, entrepreneurs, live sellers and small-business owners who want to become better at demonstrating products, communicating value and speaking naturally on camera.
This isn't about memorizing a sales script.
It's about learning how to look at a product, understand the problem it solves, identify the features that matter, translate those features into meaningful customer benefits and then SHOW that value on camera.
During this three-hour workshop, you'll learn how to:
- Identify the real problem, need or desire a product addresses
- Separate product features from customer benefits
- Turn features into relatable real-life outcomes
- Demonstrate products visually instead of simply describing them
- Create stronger hooks without sounding forced
- Build a simple, clear product story
- Talk naturally while demonstrating a product
- Improve pacing, eye contact, hand movement and camera presence
- Create short-form product presentations
- Adapt the same core message for prerecorded UGC, live selling, social commerce and paid ads
- Create clear calls to action without sounding like an infomercial
- Recover naturally when something goes wrong during a live presentation
Then you'll put everything into practice.
Bring one product you'd like to work with. During the workshop, you'll build your product story, create several opening hooks, identify your strongest demonstration moments, record a short product presentation and practice presenting the same product in a live-selling scenario.
You'll receive hands-on coaching and feedback throughout the workshop.
The Framework
Throughout the class, we'll work with five foundational questions:
Problem: What genuine need, frustration or desire does this product address?
Feature: What specifically does the product have or do?
Benefit: Why does that matter to the customer?
Proof: How can you demonstrate that benefit visually?
Action: What should the viewer do next?
Who Should Attend?
This workshop is designed for:
- UGC creators
- Content creators
- Affiliate marketers
- TikTok Shop creators
- Amazon Live and Whatnot sellers
- Brand founders
- Product-based small businesses
- Makers and Etsy sellers
- Social media managers
- Anyone who needs to demonstrate or explain products on camera
No previous on-camera experience is required.
What You'll Leave With
- Your own recorded product demonstration
- Multiple hooks for the product you bring
- A repeatable product-story framework
- A feature-to-benefit worksheet
- A short-form presentation structure
- A live-selling framework
- Practical on-camera coaching
- A Sell It On Camera participant workbook
What to Bring
Bring one small or medium-sized product that you'd genuinely like to practice presenting.
It can be your own product, something you currently promote, something you sell through an affiliate program or simply a product you enjoy using.
You'll also need:
- A fully charged smartphone
- Enough available storage to record video
- A charger
- A tripod or phone mount if you already own one
Workshop Details
Duration: 3 hours
Class size: Limited to 10 participants
Investment: $199 per person
Location: Chef's Table Studios, Largo, Florida
Good product presentation isn't about pressuring someone to buy.
It's about clearly showing the right customer what a product does, why it matters and how it may make their life easier, better or more enjoyable.
Event venue & nearby stays
Chef's Table Studios, 11395 66th Street North, Largo, United States
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