About this Event
Stop competing on price. Start competing on payment.
Give sellers a smarter strategy. Give buyers a payment plan.Learn how to compare a price reduction with a seller-paid rate buydown—and structure an offer around the numbers that matter.
YOU’LL WALK AWAY WITH:
• A lender incentive for your next offer. Learn what’s available and how to put it to work.
• A free offer-structuring tool. Compare price cuts and buydowns side by side.
• Custom cobranded listing flyers. Make the payment strategy easy for buyers to understand.
• Exactly what to say. Get clear talking points for sellers and hesitant buyers.
FOR YOUR SELLERS
Walk into the listing appointment with a real plan. Show the numbers behind a price reduction versus a buydown—not just another marketing promise.
Give a stalled listing a fresh angle. Learn when a payment incentive may attract more interest before recommending another price cut.
Focus on what the seller keeps. Compare the cost of each strategy and its effect on the seller’s net proceeds.
FOR YOUR BUYERS
Address affordability with a concrete strategy. Show how a seller-paid buydown can lower payments and explain how long that relief lasts.
Put negotiating opportunities to work. Help buyers explore seller concessions and understand what those dollars could do for their payment.
Bring clarity to the offer. Use the calculator and playbook to replace guesswork with a clear comparison.
Free workshop for real estate partners. Bring a current listing—we’ll run the numbers live.
*For educational purposes. Buydowns and lender incentives are subject to program terms, eligibility, and availability. Temporary buydowns provide payment relief for a limited period.
Event venue & nearby stays
Roseville Area Chamber of Commerce, 650 Douglas Boulevard, Roseville, United States
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