About this Event
Second Opinion SF: Founder & Operator Decision Room
Some decisions need more than another Google search.
Founders and operators rarely struggle because they have no information.
More often, they have:
- too much context;
- competing assumptions;
- incomplete evidence;
- nobody neutral enough to challenge the decision before it becomes expensive.
SECOND OPINION SF is a 20-person working room for founders, operators, consultants, and independent builders bringing one real professional decision they are actively trying to make.
During the evening, participants work through a structured process designed to:
- separate evidence from assumption;
- expose blind spots;
- challenge framing;
- identify a smaller useful test;
- clarify a realistic next move.
You will challenge other people’s thinking.
Other participants will challenge yours.
The goal is not:
“Tell me what to do.”
The goal is:
“Help me see what I may be missing.”
CORE WORKING RULE
Challenge the Decision, Not the Person
Useful questions include:
- “What evidence supports that?”
- “What assumption is doing the most work here?”
- “What would have to be true for this to work?”
- “What would change your mind?”
- “What is the cheapest useful test?”
- “What are you treating as true that you have not verified?”
Avoid:
- “You obviously need to…”
- “That’s a bad idea.”
- “You should definitely…”
- “I know exactly what you need to do.”
The purpose is to improve the decision process, not win the discussion.
WHO IT IS FOR
Suitable for:
- founders;
- small-business owners;
- startup operators;
- product professionals;
- growth / marketing leads;
- sales / partnerships professionals;
- consultants;
- agency owners;
- independent professionals;
- early-stage builders.
- Not designed for:
- open pitching;
- investor solicitation;
- aggressive service selling;
- mass recruiting;
- generic social networking;
- regulated advice.
Event venue & nearby stays
The Box SF -Historic Meeting and Event Spaces, 1069 Howard Street, San Francisco, United States
Concerts, fests, parties, meetups — all the happenings, one place.