About this Event
Your 2027 revenue plan starts now. The rules just changed.
Buyers research before they talk to you. AI is rewriting how prospecting, qualifying, and follow-up get done. And the tactics that filled pipelines in 2023 are quietly losing their pull.
This Small Business Week, join Agnes Lan, P.Eng., MBA, for a practical breakfast session on the sales shifts that will shape 2027. You'll leave with the moves to make before your competitors do.
What you'll walk away with
→ The sales trends that actually matter for 2027, and the ones that are just noise
→ Where AI belongs in your sales process right now, and where it doesn't yet
→ Pipeline math: how to work backwards from your 2027 revenue target
→ A simple framework to pressure-test your sales system before the new year
→ New connections with business owners and sales leaders across York Region
Who should attend
→ Business owners and founders of growing SMBs
→ Sales leaders, VPs, and managers planning 2027 targets
→ Anyone responsible for revenue who wants a system, not just more effort
About the speaker
Agnes Lan is VP, Sales at Change Connect and brings 15+ years of sales consulting experience. She works with $5M–$60M businesses to design sales processes, compensation plans, and pipelines that scale. She is also the creator of the Revenue Engine™ framework. An engineer by training, she treats sales as a system to be built, not a talent to be hoped for.
Agenda
🕑: 08:30 AM
Registration, breakfast and networking
🕑: 09:00 AM
Sales Trends of 2027
🕑: 09:45 AM
Q&A
🕑: 10:00 AM
Networking
Event venue & nearby stays
YSpace Markham, 169 Enterprise Blvd, Markham, Canada